Archive for November, 2007

The Unknown Google Algorithm Factor - Time

Jeff Walters November 17th, 2007

For some time now, SEO gurus have attempted to figure out the Google Algorithm by testing vigorously the various on-site factors; such as keyword density, text to HTML ratios, linking structure, outbound links, etc. From these tests we, the SEO community, have gained some insight as to what Google would like to see, what it considers Spam, etc. We have been able to figure out what helps and what hurts are search engine rankings. A good list of these factors can be found at http://www.webconfs.com/15-minute-seo.php.

What I find so amazing about these kinds of lists is that nobody mentions the factor of “time”. The time factor is a big one that shouldn’t be overlooked. It can help or hurt you. In most cases it’s best to “be consistent” in your efforts. This concept of consistency over time refers to consistency of link building campaigns, consistency of keywords for your pages, consistency of site content theme. Change any of these factors too quickly, and you could hurt your search engine ranking positions.

If you’re not convinced that Google is tracking factors over time, just look at the Google Webmaster Tools - Sitemaps. View the ‘Statistics’ section and then go to the ‘Top search queries” page. Did you ever notice the time line. This is proof that Google is tracking, and most likely using, clicked query links and search query information about your Web site. What links in the Google search engine results that people are actually clicking on could be an important Google factor in the near future, if it isn’t already.

Engraving machine as small as a laptop computer?

Jeff Walters November 15th, 2007

Engraving machines have come a long way since the adoption of laser technology. As the technology has grown, the engraving machines have become smaller and smaller. Twenty years ago, not many people would have imagined that a laser engraving system could fit onto a desktop. Only a select few laser engineers were brave enough to produce an air cooled laser system; one without the traditional water cooled chiller components.

Today, Laser Photonics is producing some of the most revolutionary fiber laser systems in the world. The FiberTower(TM) Series of fiber laser systems have sold all over the world, and are renowned for their reliability and efficiency amongst other things. By replacing the traditional water cooled chillers with smaller cooling fans, the systems have come smaller and lighter. Light enough that there is now a hand held laser engraving system that is fully portable. It can be carried easily by one person and is as small as a briefcase.

Where we go from here, is anyone’s guess. The next generation of Fiber Laser systems will only be limited by our imagination!