For some time now, SEO gurus have attempted to figure out the Google Algorithm by testing vigorously the various on-site factors; such as keyword density, text to HTML ratios, linking structure, outbound links, etc. From these tests we, the SEO community, have gained some insight as to what Google would like to see, what it considers Spam, etc. We have been able to figure out what helps and what hurts are search engine rankings. A good list of these factors can be found at http://www.webconfs.com/15-minute-seo.php.
What I find so amazing about these kinds of lists is that nobody mentions the factor of “time”. The time factor is a big one that shouldn’t be overlooked. It can help or hurt you. In most cases it’s best to “be consistent” in your efforts. This concept of consistency over time refers to consistency of link building campaigns, consistency of keywords for your pages, consistency of site content theme. Change any of these factors too often, and you could hurt your search engine ranking positions.
If you’re not convinced that Google is tracking factors over time, just look at the Google Webmaster Tools – Sitemaps. View the ‘Statistics’ section and then go to the ‘Top search queries” page. Did you ever notice the time line. This is proof that Google is tracking, and most likely using, clicked query links and search query information about your Web site. What links in the Google search engine results that people are actually clicking on could be an important Google factor in the near future, if it isn’t already.
Recent Comments